Enabling performance inside out
Articles by Peter Fisk
Marketing in tough times
“Crisis” is both a threat and an opportunity, delivering new winners and losers. The most valuable asset in your business today is not capital but customers, and the source of your competitive advantage is no longer your products but your people.
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Rethinking business: The new social and environmental drivers of sustainable growth
We live in a time of unprecedented change. In business we face challenges and opportunities that are more critical and complex than ever - where the consequences of failure are unimaginable, and the impact of our decisions are felt instantly across the planet.
Seeing things differently: A more insightful and inspired approach to innovation and growth
Business has grown fat and lazy on the predictability of markets, dominated largely by communicating what exists to those who will listen. In recent years business has become more analytical, driven by databases and metrics. It has also become more intrusive of the customer, and less effective.
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