Code of Sales

A sector leader bank

Situation

Need to: 

• increase the sales success
• percieve sales as a continuous, constant activity.
• create a common sales culture.
• create a sales vision to perceive sales as a job.
• standardize the sales processes and create a common sales process fiction.

Action

• The program has been truely designed from real life experience.
• A competitive environment was created.
• Good and bad examples were shared.
• Integrated marketing and communication support provided by MEMC.
• A proper branding and identity was created for the program.

Outcomes

• Sales efficiency and common sales culture has formed considerably.
• Sales simulation of a branch strenghtened the messages and allowed participants to show their skills.